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When is $750K a pittance? When it's Hollywood-oriented and gets you a feature-length film, shot over sixty-days and employs no less than the formidable and jauntily avuncular Elliott Gould (M*A*S*H, Ocean's Eleven, Friends). When do you say Mazel Tov? When that film blasts out of the holiday film gate like Seabiscuit on fire and ignites a dynamite line straight to Hanukkah and Christmas movie mainstays.
Switchmas (2012, Von Piglet Productions) is so ding-dang cheerful, so sweet, so good-natured, so family-friendly, so inclusive, so sprightly, so hopeful that one just might puke from its syrupy tinge, if it was not such a fun film. Switchmas is Disney-quality, without the Disney-dollars. Should you find your list of holiday flicks in need of an update, would it kill you to add Switchmas? It slots in beautifully with the other tent poles holding firm the genre: Elf, A Christmas Story, A Charlie Brown Christmas, Christmas Vacation et al.
Mr. Gould, known lovingly to so many of us as Jack Geller, Ross & Monica's dad, isn't the only point-of-light in the Little Film That Could. David Deluise (Wizards of Waverly Place, Stargate-SG1) portrays Max Finkelstein, an optimistic auteur on the fringes of Hollywood and president of Finkelstein Films: "Making the World You Want To See". Max believes he has everything but "a name" to catapult him to Woody Allenesque fame and respect. (If The Reindeer From Planet 9 can't get him an Oscar, what can?) As Max tells a potential client (art imitates life here), "Believe me! You don't need big money to make a movie with big heart!" When "a name" drops in his lap, Max gets the filmic opportunity of a lifetime. The name appears in the form of has-been, aging, bubble-gum starlet Jennifer Cameo, best-known for her role as Desperate Jane (played by Julianne Christie).
"I am Desperate Jane! I have fans and a blog and I am in control!"
The conflict? To optimize Ms. Cameo's last gasp of stardom, Max must personally rip out and eat his own son's heart.